What the map shows
The map compares interest in Microsoft Copilot across countries with available data. Demand ratings run from significantly below average to significantly above average, compared with the average across those countries. Countries without reliable figures remain unshaded, rather than being treated as zero demand.
Why it matters for your practice
If your services focus on productivity, AI adoption and the value of AI in everyday work, search interest can help you identify markets worth investigating, prioritise campaigns and shape messages around the problems buyers are researching. Use it alongside your pipeline, local market knowledge and customer conversations: search demand is not the same as sales or market share.
Six months ago and the six-month outlook
The historical comparison uses six-month-old observations, not last quarter's figures. The table shows today's rating with a diagonal arrow for the change since six months ago and another for the six-month outlook. A dash means no change or no comparison data. Forecasts are estimates, not guarantees; missing forecasts stay unavailable.
About the data
The data comes from Resultful's proprietary marketing intelligence tool, which tracks search demand for Microsoft solutions and technology services around the world. Only published country-level insights appear here. Small countries may be easier to find in the table than on the map.
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