Video

Video content for the Microsoft ecosystem that looks strong, feels polished and plays a clear role in the wider marketing mix.

Video that earns its place

Video should not be there because it's trendy. It should be there because it helps you say something better, explain it faster and make people care sooner than a static asset ever could. That is how we approach it at Resultful.

We create video content for businesses across the Microsoft ecosystem that looks strong, feels polished and plays a clear role in the wider marketing mix. Whether the goal is awareness, thought leadership, campaign engagement or stronger content overall, the focus is always the same: make it useful, make it watchable and make it work hard.

End-to-end support, from idea to release

We can manage the full process from start to finish, including storyboarding, prep, filming, editing and release support.

So whether you have a clear concept or just know video needs to be part of the mix, we can help shape it into something that fits the wider plan and gives you more to work with once filming is done.

Built to do more than one job

The best video content does not stop at one finished film. It gives you a campaign asset, a social asset, a thought leadership asset and something the wider team can keep using long after launch.

That could mean campaign videos that bring bigger ideas to life, thought leadership clips that make expertise easier to access, event content that keeps the momentum going after the day, short-form edits designed for broader distribution or proposition-led video that makes more complex offers easier to understand.

Proven in campaign work

Video has already played an important role in work like Into the Unknown, which is why we see it as far more than a nice extra. Used properly, it can be one of the smartest ways to strengthen a campaign and give the wider story more ways to land.

Behind the scenes

A look at recent shoot work for Microsoft partners across the UK.

Resultful videography shoot in progress

Why video works so well

Four reasons video earns a place in serious marketing plans.

Easier to consume

Video content is easier to consume than longer-form written content.

Stronger storytelling

It creates space for stronger storytelling, personality and clarity.

Versatile across channels

Useful across campaigns, social and wider content plans.

One shoot, lots of content

One strong shoot can create a bank of content that keeps working.

Make video part of the mix.

We help businesses create videos that are watchable, useful and built to support the wider story.

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FAQs

Frequently asked questions

What kind of videos do you produce for Microsoft partners?

Customer case study videos, leadership and thought-leadership pieces, event content, explainer videos and short-form social cuts. All built around the Microsoft partner buyer.

Can video be funded through Microsoft Co-op?

Yes, frequently - particularly customer stories and content tied to a Microsoft solution area or campaign. We'll help you structure shoots and outputs to fit the funding criteria.

Do you handle the whole production or just direction?

End-to-end. Strategy, scripting, shoot, edit, motion graphics and short-form cuts for social - or any subset of that if you already have parts of it covered.

Where do you shoot?

Anywhere it makes sense. Most shoots are on customer sites, partner offices or at events. We're set up to travel and to scale crew up or down depending on the brief.

How long does a typical video project take?

From brief to final cut is usually 4-8 weeks, depending on number of shoots, contributors and edit complexity. Short-form cuts come out faster once the master is signed off.

Will the videos work across the channels we actually use?

Yes - we plan formats up front, so every shoot delivers a long-form anchor piece plus short-form cuts for LinkedIn, paid, sales enablement and website use.