Outsourced Marketing for Microsoft Partners

Access the skills you need, without building a full in-house team.

Marketing with intent

Building an in-house marketing team is expensive, time-consuming, and hard to scale.

For many Microsoft partners, the smarter option is using an external marketing team as part of, or all of, the marketing function. That means getting access to the skills you need, when you need them, without the overhead of hiring and managing a full internal team.

What outsourced marketing looks like in practice

Outsourced marketing does not mean handing everything off and stepping away. It means working with an agency that acts as an extension of your team - someone who understands your market, your solutions, and how Microsoft partner marketing actually works.

Depending on your needs, this can cover things like overall marketing strategy and planning, messaging and positioning, design and creative work, content creation, campaign planning and delivery, and general digital marketing and performance activity. Some partners use external support to cover specific gaps. Others use it to run most of their marketing activity day to day. Both approaches work. The difference is choosing the right model for your business.

Working as an extension of your team

Good outsourced marketing should feel collaborative, not distant. We work closely with internal stakeholders, align with sales and leadership, and stay connected to what the business is trying to achieve. That means:

  • Regular communication between teams
  • Shared planning to ensure alignment
  • Clear ownership around who does what
  • Transparency on priorities and progress

Who this works well for

Outsourced marketing is a strong fit for Microsoft partners who:

  • Do not want to build a full internal marketing team
  • Need broader expertise than their current team can support
  • Want more consistency and structure in marketing delivery
  • Need help moving from ideas to execution
  • Want a partner who understands the Microsoft ecosystem

How we get started

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Stage 01 – Discovery call

We start with a discovery call to understand your business, your objectives, and your current marketing setup. This is not a sales pitch - it is a working conversation focused on what you are trying to achieve, where marketing is helping or holding you back, and what support would make the biggest difference.

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Stage 02 – Proposed service scoping

Based on that conversation, we outline a proposed scope of support. This defines what we will cover, how we will work together, where we focus effort, and what success looks like. The scope is practical and tailored to your needs, not a fixed package.

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Stage 03 – Kick-off and first 90-day plan

Once agreed, we move into kick-off. We build a clear 90-day plan that sets direction, priorities, and activity. This gives both teams a shared view of what is happening first and how progress will be measured. From there, we move into delivery and ongoing collaboration.

Outsourced Microsoft Partner marketing that fits how partners work

Microsoft partner marketing is its own world. Generic agency support often misses the mark. We focus on practical, grounded marketing that supports real growth goals, works alongside internal teams, and adapts as priorities change.

If you are considering outsourced marketing and want to explore whether it makes sense for your business, let's talk.

Ready to explore outsourced marketing?

Tell us a bit about your business and what you're trying to achieve. Let's set up a conversation about how we can help.

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FAQs

Frequently asked questions

Is outsourced marketing right for our size of partner?

Usually, yes. It's particularly well suited to Microsoft partners who need consistent, senior marketing output but can't justify the cost or risk of building a full in-house team.

Does this replace our in-house team, or work alongside them?

Either. Some partners use us as their full marketing function; others use us to extend a small in-house team with capability and capacity they don't have internally.

How is this different from hiring an agency for individual projects?

Outsourced marketing is a retained, ongoing relationship - we're embedded in your business, accountable for outcomes and operating like an extension of your team rather than dipping in for one-off projects.

Can this be funded through Microsoft Co-op?

Many of the activities we deliver are Co-op eligible when tied to a Microsoft solution area, campaign or event. We'll help you structure scopes so they qualify where possible.

How long are typical engagements?

Most run for 12 months as a minimum. Marketing takes time to build and we want the relationship to deliver real outcomes, not just outputs.

What do you actually deliver each month?

Whatever the strategy requires - typically a mix of campaigns, content, email, social, paid, reporting and strategic guidance. The scope is built around your goals, not a fixed list of deliverables.