Marketing with intent
Building an in-house marketing team is expensive, time-consuming, and hard to scale.
For many Microsoft partners, the smarter option is using an external marketing team like Resultful as part of, or all of, the marketing function. That means getting access to the skills you need, when you need them, without the overhead of hiring and managing a full internal team.
What outsourced marketing looks like in practice
Outsourced marketing does not mean handing everything off and stepping away. It means working with an agency that acts as an extension of your team - someone who understands your market, your solutions, and how Microsoft partner marketing actually works.
Depending on your needs, this can cover things like overall marketing strategy and planning, messaging and positioning, design and creative work, content creation, campaign planning and delivery, and general digital marketing and performance activity. Some partners use external support to cover specific gaps. Others use it to run most of their marketing activity day to day. Both approaches work. The difference is choosing the right model for your business.
Working as an extension of your team
Good outsourced marketing should feel collaborative, not distant. We work closely with internal stakeholders, align with sales and leadership, and stay connected to what the business is trying to achieve. That means:
- Regular communication between teams
- Shared planning to ensure alignment
- Clear ownership around who does what
- Transparency on priorities and progress
Who this works well for
Outsourced marketing is a strong fit for Microsoft partners who:
- Do not want to build a full internal marketing team
- Need broader expertise than their current team can support
- Want more consistency and structure in marketing delivery
- Need help moving from ideas to execution
- Want a partner who understands the Microsoft ecosystem
How we get started
Stage 01 – Discovery call
We start with a discovery call to understand your business, your objectives, and your current marketing setup. This is not a sales pitch - it is a working conversation focused on what you are trying to achieve, where marketing is helping or holding you back, and what support would make the biggest difference.
Stage 02 – Proposed service scoping
Based on that conversation, we outline a proposed scope of support. This defines what we will cover, how we will work together, where we focus effort, and what success looks like. The scope is practical and tailored to your needs, not a fixed package.
Stage 03 – Kick-off and first 90-day plan
Once agreed, we move into kick-off. We build a clear 90-day plan that sets direction, priorities, and activity. This gives both teams a shared view of what is happening first and how progress will be measured. From there, we move into delivery and ongoing collaboration.
Outsourced Microsoft Partner marketing that fits how partners work
Microsoft partner marketing is its own world. Generic agency support often misses the mark. We focus on practical, grounded marketing that supports real growth goals, works alongside internal teams, and adapts as priorities change.
If you are considering outsourced marketing and want to explore whether it makes sense for your business, let's talk.
Campaign experience across the Microsoft portfolio
When you're taking a Microsoft solution to market, you need an agency that understands what you're selling, who it's for and why customers should care. We've developed campaigns across the Microsoft portfolio, bringing that experience to the way we shape your proposition, sharpen your messaging and connect your solutions to real business needs. Our experience spans:
Business Applications
Dynamics 365, including Business Central, Finance and Supply Chain Management (F&O), Sales, Customer Service and Field Service.
Modern Work
Microsoft 365, from Business Premium through to E3, E5 and E7, alongside Teams, SharePoint and solutions for a more connected workplace.
Copilot and AI
Microsoft 365 Copilot, Copilot Studio and AI-led propositions that give customers a clearer reason to invest.
Security
Microsoft Defender, Sentinel, Entra and Purview, alongside partner-led SOC, XDR and managed XDR services.
Cloud and infrastructure
Microsoft Azure, covering cloud migration, infrastructure modernisation, hybrid cloud and managed services.
Data and analytics
Microsoft Fabric and Power BI, connecting the technology to better visibility, clearer insights and more informed decisions.
Power Platform
Power Apps, Power Automate and Power Pages, bringing application development and automation propositions to life.
Devices and Windows
Surface, Surface Hub, Windows, Windows 365 and Azure Virtual Desktop, alongside endpoint management with Microsoft Intune.
If you're leading with one solution or bringing several together, we can help you tell a joined-up story that makes your expertise relevant to the customer. That means looking beyond the product name to the challenges it addresses, the value your services add and the reasons to choose you as a partner.