Why partners struggle to make ground
We see it time and time again. Microsoft Partners are struggling to make traction in the market, despite executing what they consider many different marketing tactics.
Simply, their activities are not joined up. They're executing in isolation, wasting time and effort. It doesn't need to be this way. By developing a solid marketing strategy, they can begin to execute more effective marketing activities.
We take a strategic approach, laddered back to what we're ultimately trying to achieve, and then look at where the opportunity lies, which takes into consideration business opportunity as well as where vendor funding and incentives could be unlocked.
Clarity before commitment
A clear strategy makes it easier to commit with confidence. Our work helps leadership and marketing teams answer:
- Are we currently aiming in the right direction?
- Is our strategy focused enough to support growth?
- Are we trying to do too many things at once?
- What needs tightening before we scale activity?
We can help with...
Marketing strategy
Whole-business marketing strategy laddered back to commercial objectives.
Content strategy
A clear plan for the content that supports awareness, demand and pipeline.
ABM strategy
Account-based marketing strategy aligned to your highest-value targets.
Campaign strategy & planning
The thinking behind campaigns that land - before the build begins.
Persona development
Personas rooted in real partner buying behaviour, not generic templates.
Less than 20% of channel partners have a marketing strategy in place
It's time for channel partners to reassess their marketing efforts in line with business objectives and target audience persona needs.
How we typically work
Discovery workshop
We spend time understanding your business and what it's you're specifically trying to achieve, as well as what your ideal customer profile looks like.
Strategy creation
We go away and begin to craft an effective marketing strategy that connects marketing to business objectives and aims to provide clear focus.
Marketing campaigns
With clear direction on where to focus our marketing efforts, we can plan and execute more effective marketing campaigns that contribute to business growth.
We engaged with Resultful to review our marketing efforts and ensure we are on the right track to hit our targets and scale effectively. They were a joy to work with and adapted to our needs as we went through the process. Their knowledge of marketing and the Microsoft ecosystem is evident, and we wouldn't hesitate to engage them in future.
Further reading
Building your plan for the year ahead? See our guide to annual marketing planning for Microsoft Partners in FY27 for a practical way to anchor the plan to two or three solution areas and Microsoft's fiscal-year rhythm.