Building better buyer personas for Microsoft partner marketing
Turn vague ideas about your buyers into clear personas your marketing team can use straight away
Workshop overview
A lot of partner marketing misses because the audience picture is too vague.
The messaging gets aimed at ‘decision-makers’ or ‘IT leaders’ and stops there. But job titles are not enough. If you don’t understand what those people are under pressure to deliver, what slows them down, what they care about and what gets their attention, it is much harder to create marketing that actually lands.
This workshop helps Microsoft partners build sharper buyer personas rooted in real business pressure, buying context and commercial relevance. Not fluffy profiles. Not guesswork. Persona thinking your team can actually use to improve messaging, content, campaigns and sales conversations.
What to expect
Session one – Getting closer to the audience
A two-hour session focused on the people and roles that matter most to your growth.
We explore who you’re really trying to reach, who influences the buying decision, what those people are measured on and where the real pressure points sit.
This session is about replacing loose audience definitions with something far more useful.
We’ll cover:
- Your priority audiences and growth targets
- Decision-makers, influencers and internal blockers
- Audience responsibilities and business pressure points
- Common frustrations, priorities and objections
- The signals that tell you what matters to them
- Discovery exercises and group discussion
Session two – Turning insight into usable personas
A two-hour session focused on shaping practical persona frameworks your team can use across marketing and sales.
We define goals, blockers, triggers and message hooks, then connect that thinking back to campaign planning, content creation and outbound messaging.
The aim is to create personas that sharpen decisions, not just fill a slide.
We’ll cover:
- Session one recap
- Persona profile creation
- Goals, frustrations and buying triggers
- Messaging implications by persona
- Content and campaign application
- Persona prioritisation
What this workshop gives you
- A sharper view of who you need to influence
- Messaging that speaks more directly to real buyer pressure
- Better content and campaign planning
- Stronger alignment between marketing, sales and audience focus
