Workshop: Building better buyer personas

Build personas grounded in real buyer behaviour, not assumptions.

What this workshop covers

Build personas grounded in real buyer behaviour, not assumptions.

A facilitated, hands-on day that gets your team aligned, your thinking sharper, and your next steps clear.

How it runs

A single-day workshop, structured around three working sessions and one set of clear outputs.

1

Pre-work

We send a short brief and gather the inputs we need so the day starts at speed.

2

Workshop day

A facilitated day with your team. Working sessions, live debate and structured outputs.

3

Follow-up

A written summary, recommendations and a clear set of next steps.

What you leave with

  • A shared understanding across your team.
  • A concrete set of outputs, not just notes.
  • A clear view of what to do next.
  • An honest steer on where your biggest opportunities sit.

Ready to make marketing earn its keep?

Tell us what you're working on. Let's set up a conversation about where we'd start.

Get in touch Submit a brief

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FAQs

Frequently asked questions

Why do we need a workshop for personas - can't we just write them?

You can, but most personas written quickly are guesswork dressed up as insight. The workshop is designed to ground personas in real buyer behaviour, not internal assumptions.

Who should attend?

Sales, marketing and (where possible) anyone who talks to customers regularly - delivery, customer success, leadership. The best personas are built across functions.

How long is the workshop?

Typically a full day, with optional follow-up sessions and buyer interviews to validate the output.

What do we walk away with?

Clearly defined personas with roles, motivations, pain points, buying triggers and the channels and content that actually reach them - not a stock template.

Is this Co-op eligible?

Often, when persona work feeds into a Microsoft solution area campaign or go-to-market motion.

How do we use the personas afterwards?

They should sit underneath every campaign, content brief, sales conversation and website page. We'll show you how to apply them so they're used, not filed.