Workshop: Building a sharper value proposition

Get to a value proposition that buyers actually understand and remember.

What this workshop covers

Get to a value proposition that buyers actually understand and remember.

A facilitated, hands-on day that gets your team aligned, your thinking sharper, and your next steps clear.

How it runs

A single-day workshop, structured around three working sessions and one set of clear outputs.

1

Pre-work

We send a short brief and gather the inputs we need so the day starts at speed.

2

Workshop day

A facilitated day with your team. Working sessions, live debate and structured outputs.

3

Follow-up

A written summary, recommendations and a clear set of next steps.

What you leave with

  • A shared understanding across your team.
  • A concrete set of outputs, not just notes.
  • A clear view of what to do next.
  • An honest steer on where your biggest opportunities sit.

Ready to make marketing earn its keep?

Tell us what you're working on. Let's set up a conversation about where we'd start.

Get in touch Submit a brief

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FAQs

Frequently asked questions

Why focus a whole workshop on value proposition?

Because almost everything else - website, sales pitch, campaigns, Microsoft conversations - cascades from it. Get the proposition right and the rest gets easier; get it wrong and you'll keep papering over it.

Who should attend?

Leadership, sales and marketing - at a minimum. The sharpest propositions come from rooms with both commercial reality and customer truth in them.

How long is the workshop?

Typically a full day, with optional follow-up to refine the output and start applying it across the business.

What do we walk away with?

A clear, defensible value proposition, supporting messaging and proof points - written in language your team can actually use.

Is this Co-op eligible?

Often, when the proposition ties to a Microsoft solution area. We'll help you structure it to qualify where possible.

Will this replace a full proposition project?

Sometimes. For many partners the workshop gets them 80% of the way there. Larger businesses with multiple solutions usually run the workshop as the kick-off to a longer programme.