Co-sell support for Microsoft Partners

Helping you build the proposition, assets and demand programmes that make co-sell with Microsoft actually work.

Co-sell is a growth channel - if you treat it like one

Co-sell with Microsoft can be one of the most valuable routes to market for a partner - but only if you show up with something Microsoft sellers actually wants to sell alongside. That means a sharp proposition, a clear ideal customer, credible proof, and a way to make it easy for a seller to bring you into a deal.

We help Microsoft Partners build the marketing foundations that make co-sell work: the story, the assets, the marketplace presence, and the demand programmes that give sellers a reason to lean in.

Signs your co-sell motion needs work

If any of these feel familiar, there's ground to make up:

  • Your co-sell ready offers exist, but nothing much happens after publishing them
  • You've no clear one-pager a Microsoft seller could forward in under a minute
  • Your Azure Marketplace listing is thin, out of date, or missing private offers
  • You've no repeatable way to source and share deal-ready leads
  • You can't clearly articulate the customer outcome, workload or industry you win in

What we help with

Co-sell proposition

A crisp, seller-friendly proposition tied to workloads, industries and measurable customer outcomes.

Seller-ready assets

One-pagers, pitch decks, battlecards and case studies designed to be forwarded, not filed.

Azure Marketplace readiness

Listing content, transactable offers and private offer support to make co-sell easier to transact.

Demand programmes

Campaigns that generate the pipeline you can bring to Microsoft sellers - not just leads you keep to yourself.

Seller enablement

Materials and messaging that make it easy for account teams and partner roles to position you.

Joint marketing plans

Structured plans that connect your activity to Microsoft priorities, funding and reporting.

Co-sell rewards partners who show up prepared.

The partners winning through co-sell aren't necessarily the biggest. They're the ones who make it obvious what they sell, who they sell it to, and why a Microsoft seller should trust them in front of a customer.

How we typically work

1

Assess

We review your current co-sell posture - proposition, assets, marketplace presence, pipeline motion - and pinpoint the gaps holding you back.

2

Build

We build the proposition, seller-ready assets and marketplace content that make it easy for Microsoft sellers and customers to say yes.

3

Activate

We run the demand and enablement programmes that generate co-sell-ready pipeline and keep momentum going quarter after quarter.

Request co-sell support

Tell us where you're heading and let's set up a conversation about how we can help - proposition, marketplace, assets or demand.

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FAQs

Frequently asked questions

Do we need Solutions Partner designations to co-sell?

A designation helps and unlocks certain motions, but you can still build a strong co-sell proposition and marketplace presence without one. We'll help you make the most of where you are today while positioning for what's next.

Do we need to be transactable on Azure Marketplace?

For most co-sell motions, yes - or at least on a clear path to it. Marketplace transactability (including private offers) makes it materially easier for Microsoft sellers to engage and for customers to buy using committed Azure spend.

How is co-sell support different from normal partner marketing?

It's built around what makes a seller want to bring you into a deal - not just what makes a buyer aware of you. That changes the proposition, the assets and the way you generate and share pipeline.

Can you help us if we don't have named Microsoft contacts?

Yes. Most partners don't have a dedicated PDM or a stable of named sellers, and that's fine. We focus on making your proposition, marketplace listing and assets easy for any Microsoft seller role to pick up and use.

How long before we see results?

Foundations - proposition, assets, marketplace - typically take 6-10 weeks. Pipeline and sourced deals follow as you run demand and enablement activity against them consistently.

Do you handle the marketplace listing itself?

We handle the marketing side - positioning, content, screenshots, offer narrative and supporting assets - and work alongside your technical team on the listing and transactable offer setup.

A quick note on co-sell and disclosure compliance

Only claim Solutions Partner designations and specialisations you actually hold, and use the Microsoft-supplied badges within their brand guidelines - don't imply endorsement Microsoft hasn't given. Any activity funded through MCI, MDF or co-op needs to follow the current programme rules on eligibility, evidence and reporting, and marketplace or co-sell claims (pricing, offers, customer outcomes) should be accurate and defensible.

When you use customer names, logos or quotes, get written approval and follow their privacy and data-handling requirements. If you're not sure where a claim sits, we'll help you tighten it before it goes out.

For more detail on badge use, permitted claims, MCI/MDF disclosure and case-study approvals, see the FAQs on our Microsoft Solutions Partner page.