Not a vendor survey. Not a round-up of things you already knew. 250 partners in the UK & Ireland, 250 in the USA - asked the same questions about how marketing gets funded, resourced, prioritised and, frankly, how often it gets in the way of itself.
The findings land over the next few weeks. Get on the list and you'll see them before anyone else.
What's coming
Three drops, three different jobs.
UK & Ireland report - 28th September
How UK and Ireland partners fund marketing, what's holding them back, and where the effort's going.
USA report - early October
The same questions, a very different market.
The comparison docs - mid-to-late October
Where the two markets split, and what each one can learn from the other. This is the bit we're most looking forward to.
Pick one, pick two, or take the lot.
Why it matters now
With the changes to how rebates and co-op are earned, it's never been more important to know where you sit against the rest of the ecosystem, and where you want to get to. That's hard to do on gut feel.
One number to be going on with: almost two-thirds of partners put none of their own money into marketing. We'll unpack what that actually means for you on the 28th.
Who it's for
Marketing managers, heads of marketing and directors inside Microsoft partners, plus the business owners who sign off the budget. No hard sell, no gated follow-up sequence. You'll get the reports you asked for and that's it.