Frontier thinking, not a 2020 playbook
Operating like a Frontier partner requires Frontier thinking. The marketing playbook of 2020 won't cut it in the new world. Customers want and expect more personalised experiences at every turn, which means the end of one-size-fits-all communications.
The Frontier mindset is so much more than just selling AI solutions; it's a mantra that should flow through everything you do. How you build, how you sell and how you go to market. Yet so many partners (and trust us, we see it all the time) are operating the old way: mass comms that offer no real customer value, focused on channels built to drive low-level tactical conversions, and a business goal with no overall focus or plan on how to actually achieve it.
We're on a mission to change that.
This year is all about doing things differently - for us and for the partners we work with. So, if you're reading this and relate to any of the challenges already mentioned, it's probably time to do things differently too.
What Frontier partner marketing looks like
A strategic approach
Marketing built on a plan, with a commitment to sticking to it.
Investment in brand
Budget deliberately allocated to building awareness, not just chasing the next lead.
Customer-led content
Content that leans into persona needs and challenges rather than product features.
Partner programmes put to work
Microsoft funding and incentives linked directly to go-to-market activity.
How Resultful can help
We support partners of all shapes and sizes to pivot from the old ways of working to a more data- and insight-led, persona-focused approach. We build campaigns that have something about them, which means they stand a better chance of cutting through the noise and delivering the credibility-boosting, demand-generating results you're looking for.
What that looks like:
- Marketing results linking directly to business goals
- Campaigns that customers can relate to
- Quality content that can be repurposed
- Greater alignment to Microsoft priorities
Sound good?
Get in touchDid you know our services are Co-op claimable? We scope campaigns so they're eligible for Microsoft co-op and MDF funding, and package the marketing evidence you need to make the claim.
Programme-led marketing
Through our partnership with Softspend, we've built a range of marketing packages that enable partners to take Microsoft's generous funding opportunities to their existing and net new customers.
| Package | What's included | Best for |
|---|---|---|
| Starter | A simple package designed to engage existing customers through a straightforward series of emails. | Partners testing a funded motion for the first time. |
| Intermediate | Details to be confirmed. | Details to be confirmed. |
| Advanced | Details to be confirmed. | Details to be confirmed. |
How it works
We build and deliver the campaign
Resultful builds and delivers a campaign directed at your target audience.
Softspend handles the assessment
You then use Softspend's platform to assess and make recommendations to your customer in a way that meets Microsoft's funding requirements.
Your team gets its time back
No more spending days reviewing and creating a report. The time and effort comes out of your team completely.